We're an ad agency. We got tired of guessing.

Askiraz started as an internal tool. We run Google Ads and Meta Ads campaigns for hotels — and most of our clients' bookings don't happen on a checkout page. They happen in a WhatsApp chat or a phone call.

Every month we got asked the same question: "which campaign actually brought these guests?" Google Analytics could tell us about clicks. It had no idea a WhatsApp message or phone call ever happened. We were optimizing ad budgets half-blind.

So we built the tracking we needed ourselves — one line of code that follows a visitor from the ad that brought them, through a call, a WhatsApp message, or a checkout, back to a real channel. Two of our own hotel clients are already running on it.

We opened it up because most local and service businesses have the exact same blind spot we did.